GUCCI Blue Paradise

Frida Giannini has revamped her image: she leaves aside her coral ad campaigns full of characters, night and youth and brings back the essence of luxury and aspiration.

Mert Alas & Marcus Piggot have created a fantastic tribute to hyper-realist illustration from the eighties. It's an ode to the color blue, the tropics and saturated colors in an amazing mise-en-scene and postproduction that experiments with crystals and exaggerated optics.

Models Ryan Kennedy and Natasha Poly add to the sexy, luxurious, attractive ad campaign.

The glamorous collection features references to the disco universe of the 80s, a revamped feminine chic look and lots of little black dresses. And for him there are summery, geometric pieces inspired by Rio de Janeiro.


  1. Actually I'm a fashion stylist looking and searching more strategy for styling.

    I love your blog and the photo shot are great.

    Thank you for posting this.

  2. Thank you Laura, happy thar you like it, welcome to my small world!!